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  • Permanent Senior Manager- UI/ UX Designer HDFC Life Mumbai, MH 9 - 12 Yrs May 05,2018

    Senior Manager- UI/ UX Designer

    HDFC Life

    Posted on May 05,2018

    Experience : 9 - 12 Yrs
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    Qualification : B.Des, B.Tech/B.E., B.Des
    Location : Mumbai   

    Job Description

    Take complete ownership of UI UX across HDFC Life digital assets and laying out the Digital Asset strategy for each asset in terms of KPIs, approach etc Understand user behavior on the website using analytics tools like Google Analytics, comscore, Omniture, Lead Tracking Systems etc . Responsible for reducing bounce rates, drop outs at each stage of the buying funnel and ensure a high degree of DIY purchase (customer not having to use call center, chat) Responsible for the web product quality and ensure necessary compliance / legal & stake holder approvals are in place. Monitor the performance of the E-Commerce portal on a daily basis, suggest / implement necessary performance enhancements post discussing with the stake holders. Take complete ownership for the HDFC Life Mobile App Product and giving an end to end experience - Explore, Decide, Buy, Service, Renew, Claim. Responsible for business targets through the mobile app and increasing HDFC Life mobile app download and rating across Android, iOS & Windows.


    • B.Tech / B. Design Graduate with minimum 9 to 12 years of work experience into Digital Marketing / E-Commerce (UI/ UX Analytics , Mobile App- Marketing & Sales and Project Management Skills)
    • Expertise of UI UX in terms of User research, segmentation & user groups, personas, IA, User Journeys, Wireframing, Task Profiles, Scenarios, User Testing, Mobile first Design strategy & practices etc.

    About the Company:

    HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.


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