Job Description

Design Research Create/Understand/Refine a client brief before conceptualizing your design solution Obtain client/market research data through customer visits, user interview, Questionnaires, analytics and other reporting mechanisms Analyze user research data to understand user needs/frustrations, develop interaction models, communication systems, user personas & audience segments, storyboards, scenarios and tasks Work with User Experience Analysts and other team members to conduct workshops (with clients & users) to understand business objectives & user needs Analyze competitor strategies to help customers adapt and evolve existing marketing strategies Conduct online research & benchmarking studies and engage in regular evaluations to build knowledge pools that can be leveraged by various teams Gain and communicate knowledge of online trends and persuasion techniques. Accurately communicate your work/time estimates – and maintain these through delivery Apply design research techniques such as persona / scenario / storyboard development, paper prototyping [collaborate with client teams and domain experts] to establish Visual Design and Interaction [User Experience] standards Represent the user in the context of goals, needs and frustrations – ensure the user guides your designs Design Conceptualization & User Experience [UX]: Identify UX issues and provide solid UX recommendations Visualize information architectures, create interaction models & define task flows Create or support, Ideate and present design ideas & concepts through one, or more, medium depending on the project needs and maturity of the client. These could include presenting design mock-ups, storyboards, wire frames, prototypes, interaction models, or a product walk-through to internal teams or clients for feedback / approvals. Work with Usability and UX analysts to define wireframes and interactions guidelines for User Interfaces for both, web and mobile devices Create unique identities for mobile devices exploring new approaches especially-‘Mobile First’ Provide a high quality visual design layer for defined wireframes keeping in mind grids and responsive design requirements/standards Define highly aesthetic site styles and imagery, including page layout (screen schematics) and interactions (user paths) Communicate your design/interaction needs via annotations and guidelines documented as part of the design process so they can be used by the development team as they build out your designs Understand responsive design needs and champion the implementation of responsive designs with your development team, at times, with client teams Document your deliverables to hand-over to client development team, or internal production team with specific design guidelines/ style sheets for execution

Skills

UX Design, Wireframing, UI, User Interview, Usability

About the Company:

With an experience of more than 17 years, Paper Plane has evolved from a boutique design consultancy into a full-service, design house with a sharp focus on User Experience Design, Usability & Digital Marketing Having worked with many clients, both in India and abroad, we are quite capable of supporting our global clients as they capture their addressable markets consisting Fortune 500 firms, the largest Hedge Funds, leading financial institutions and of course, their own customers.

We also help and support top rung Indian firms fulfill their pledge to customers by enhancing their online presence, services and product interfaces to make them more stunning, usable and intuitive During this wonderful journey, we have designed cutting-edge interfaces and online strategies for leading brands in travel, banking & financial services, and lifestyle.. Our core focus remains delivering high quality User Interface & Experience Design primarily to the Indian and US markets.