Job Description

Educational Initiatives, in its mission to reach out to children everywhere to help them learn with understanding, has created an online learning environment called Mindspark. We increasingly realize the importance of good design to impart learning. We are looking for a user experience designer with strong interests and capabilities in the design and development of engaging user experiences. The ideal candidate will thrive in a work environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication. Research; Study user behavior and user goalsCompetitive analysisUser interviews and User observationIdentify user goalsStakeholder interviewsMarketing researchUser personas Strategy; UX project plan analysis scenarioDevelop personasCreate task flows/user journeyTranslate goals to tasksTasks to functions Design; Experience and explore optionsCreate wireframe-Layout structure designCreate sitemapExpert reviewing for the wireframePrototypes-Low-fidelity-HTML / CSS / JP (interactive) high fidelityVisual Design-Style guide-Static mock-upShare and explain designs Test/Validation; Usability Test and UX health checkUsability Evaluation- AnalyticsUsability Testing-Feedback and updates-Users testing Measurement; UX metrics after launchingConversion

Skills

Desired Profile

• Two or more years of user experience design experience for Software, Web applications which leverage emergent technologies, educational needs, etc.
• Strong conceptualization ability and strong visual communication ability
• Exceptional design skills, production value and attention to detail
• Ability to create wireframes as well as visual designs
• Strong working knowledge of Photoshop, Illustrator, Sketch, Fireworks or other associated design tools
• Experience with user interface design patterns and standard UCD/HCD methodologies
• Understanding of common software development practices
• Person who can showcase their work with iterations involved will be helpful

About the Company:

Educational Initiatives (EI) is an educational products company that leverages the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionize how children engaged in the K-12 education space learn. Our vision is to create a world in which children everywhere learn with understanding. Our goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following.

We achieve this goal by building products that focus on diagnostic assessment and personalized learning. We believe in a scientific approach to conceptualizing, designing and building our products. This stems from a dream to discover a SCIENCE OF LEARNING that can systematically be made available to teachers.

Our Products: Mindspark, Detailed Assessment, and ASSET

To draw an analogy, modern medicine is the result of a corresponding Science of Medicine that is only about 80 years old. Almost all treatments are based on a scientific approach that follows a process chain enabling in-depth testing, analysis, diagnosis, prescription, progress-tracking and achievement of the goal for which treatment is being done.

EI's mission is to build this 'Science of Learning which would provide answers to questions like how many children are not able to (say) correctly subtract in class 5 or solve equations in class 8. It would also categorise the different underlying errors and their frequencies. The Science of Learning would provide teachers a repository of data and techniques that they can use to help children learn better - a big improvement over today's situation where teachers struggle alone to help students learn. EI's work on assessment and learning has already helped create banks of misconceptions, common student errors and the like and share these as usable insights with teachers.

The Science of Learning gets built by the use of technology and also helps technology be used better to improve learning!