India's No.1 User Experience Designer + Developer Job Portal

Job Description

Key Responsibilities

· Developing animation from concepts

· Using technical software packages, such as 3ds Max, Maya

Skills

· Teamwork and excellent communication

· Animate a variety of character types and objects

· Produce high-quality character animations under deadlines

· Solid foundational animation skills such as timing, weight, and human anatomy

· Flexibility to switch between several projects at once

· Basic understanding in character rig setups and skinning

About the Company:

We are hiring for our client, which is a leading player in the 3D/Virtual Reality space. They are working with some of the biggest names in the industry such as Amazon, MG Motors, Volkswagen and many more to design 3d experiences for them. The client is based in Bengaluru (HSR Layout).

Job Description

• Work with Design head and PM to plan and execute front-end projects, ensuring that the development team has the appropriate information to be successful.
• Solve complex technical problems and communicate the solution to non-technical management and peers. Responsible for ownership of the application code base which includes maintaining the integrity of the code, defining/enforcing standards and best practices, and performing and participating in code reviews.
• Adoption of lean methodologies where appropriate.
• Hire and retain the best possible technical talent.

Skills

• Proven track record of leading development teams and providing technical guidance and leadership on successful projects is required.
• Thorough knowledge and experience with UI and front end web technologies (HTML, JavaScript, Angular, Node JS, Ajax etc.)

About the Company:

Inspired by the design of everyday things, we bring together design and functionality, concept and creativity, aesthetics and applicability through a mix of art and technology. Die-hard creatives at heart, we tend an equal love for emerging technologies and trends, without ever losing the sight of core values that matter to businesses around the world.

Job Description

• Lead the team of UX designers and acts as a mentor, providing guidance and advice in the performance of their individual functions.
• Champion User Research and human centered design. Always ensure that the team is pursuing achievable, measurable and impactful goals.
• Collaborate with stakeholders and product managers to develop user scenarios, storyboards, and high-level requirements
• Conceptualize user flows, wireframes, design prototypes and high fidelity mockups.
• Conceptualises and communicates detailed interaction behavior
• Ideate with various teams and design the information architecture, multi-step and cross-platform flows. Rapidly translate these flows into testable prototypes for validation.
• Facilitate Design Sprints, whiteboarding sessions, card sorting exercises for cross-team collaboration.
• Spearheads evolutions of our Design Principles and existing style guides with a holistic consideration for all of Fareyes products.
• Present design work to the product team, and executives for review and feedback
• Lastly brings the WOW factor

Skills

• Expertise in information architecture, multi-step and cross-platform flows.
• Past work showcasing the use of Design Principles and existing visual frameworks creatively to produce designs with consistent consideration to the holistic user experience, potential states (errors, successes, dead-ends) and product overlaps.
• Apply design thinking, design methods, tools & processes to generate new ideas and concepts.
• Being open to feedback, and willingness to implement changes based on feedback and requirements.
• The Design Lead will help build and lead the growing team to produce high quality project deliverables.
• Good problem solver with an analytical bent of mind
• Willingness to work in a fast paced environment

About the Company:

FarEye is a machine-learning based predictive logistics platform for businesses to execute, track, collaborate, predict and optimize the movement of goods.

The platform empowers global leaders like DHL, Walmart, Amway, Wayfair, Hilti, Tata Steel, Blue Dart and many more with efficiency and operational intelligence to achieve growth, happier customers and higher margins.

Job Description

• Generate ideas, from foundational concepts with big ripple effects to small UI interactions, with fellow designers, product managers, and developers. Bring a user focus to these brainstorming sessions.
• Take initial concepts and mockups and own the process of building them out into entire end-to-end experiences within the product.
• Quickly iterate on concepts to bring them to life.
• Create & maintain design systems that are simple to understand but help us to move faster as we scale.
• Work with marketing to devise new ways to tell great stories throughout the user lifecycle, and across our site, product, help guides and other channels.
• Conduct user research and usability testing to discover the problems we need to focus on and to validate design changes.
• Critique and iterate on design ideas with other team members, proactively opening up your own ideas for critique.
• Partner with us to develop a visual language that is consistent, clear, and understandable across platforms. Work in interaction details that make the product not only usable but also enjoyable to use.
• Help us mold our culture into one that relentlessly focuses on the customers who will use it, encouraging design thinking across the organization.

Skills

• You have an eye for detail and care about creating beautiful, visually consistent designs.
• You can untangle hard conceptual problems and have a sharp intuition for how people use (or wish they could use) products.
• You have strong written and verbal communication skills and are able to articulate the "why" behind your decisions
• You care about the business needs, implications, and possibilities of your designs. You don't get stuck on pretty UI, and can balance between craft, speed and the bottom line.
• You're a good listener who likes to collaborate.
• You're proficient using a wide variety of tools like Figma or Principle, and know how to pick the right tool for the job
• You understand when to quickly spin up a solution to satisfy an immediate need and when to dig deep into solving an underlying challenge.

About the Company:

Ally.io is a strategic operating system that helps businesses like Slack and Remitly attain the results they need today and the agility for the future by focusing teams around common goals that matter most.

Job Description

• To establish and adhere to the best design guidelines and style standards for the product.
• To have an in-depth understanding of basic design aspects including typography, colors, balance and visual hierarchy
• Research and analysis, gathering and brainstorming useful information, understanding of branding and business objectives, designing as per the style, tone, and requirements, and provide developer-friendly assets.
• To create wireframes, prototypes, and visual mockups that give a look and feel of how the app and website would turn out to be.
• ● The ability to conceptualize and iterate, and design the right interaction model to present useful user stories and journeys across multiple devices.
• ● Shape product experiences by understanding and evaluating the user requirements and by obtaining an in-depth understanding of the product and product features through discussions with the Product Team and Engineering Team
• ● Contribute to the culture of innovation and teamwork and be passionate about UX. Share new ideas and UX insights from time to tome

Skills

• Must have excellent writing, oral communication and analytical skills, a keen eye and attention to detail
• Expertise in Adobe XD, Photoshop, Illustrator, Zeplin, Visual design and wire-framing tools
• Ability to skillfully jot down, quickly understand, and capture assigned tasks.
• Be up-to-date with the latest trends, techniques, and technologies.
• Ability to learn quickly, make an immediate impact, and also be a creative and innovative thinker and planner.
• Flexible team player with comfort in a fast-paced and changing environment
• Ability to work independently or as an active member of a team.
• Strict adherence to company policies and work culture.
• Inquisitive mind, positive outlook with a strong commitment to exceeding expectations.
• Ability to multitask, prioritize, and manage time efficiently.

About the Company:

Knitter is a Social Media app for rural india.

Today, there are tons of social media apps that serve the various needs of people. But in India, where the majority of the population are from villages, generic social media apps are not able to serve the diverse needs of villagers. Knitter is a social network that is tailor-made for the rural Indian.

Job Description

• Create and design various materials for print and digital collateral
• Ensure projects are completed with high quality and on schedule
• Establish creative direction for the company as well as brand guidelines
• Prioritize and manage multiple projects within design specifications
• Perform retouching and manipulation of images
• Work with a wide range of media and use graphic design software
• Understanding clients brief and executing the task as necessary

Skills

• Knowledge of layouts, graphic fundamentals, typography, print, and the web
• Knowledge of Adobe Photoshop, Illustrator, Sketch, XD, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Strong analytical skills
• Excellent eye for detail and precise on aesthetics
• Excellent communication

About the Company:

Webota is a full service Digital agency with expertise in Magento & Shopify Development and Migration, Digital Marketing, Branding, Creative Graphics & Content Marketing. Our company philosophy is to create the kind of website that most businesses want: easy to find, stylish and appealing, quick loading, mobile responsive and easy to buy from.

Job Description

• Should be able to develop webpages from scratch based on provided designs.
• Should be able to take ownership of entire project.
• Should be comfortable to learn new technologies and frameworks.
• Be able to architect and automate the build processes of front end assets.
• Should be well versed in coordinating with other developers to achieve the project goals.
• Understanding requirements and provide simple solutions for complex problems.
• Strong knowledge of developing large scale web applications
• Strong experience with Internet technologies and SEO.
• Should be able to write clean code which meets the industry’s standards.
• Should be able to understand and implement Web applications security standards.
• Should develop Responsive Web applications using mobile first approach.
• Immediate joinees or with notice period less than 2 months are preferredShould be able to develop webpages from scratch based on provided designs.
• Should be able to take ownership of entire project.
• Should be comfortable to learn new technologies and frameworks.
• Be able to architect and automate the build processes of front end assets.
• Should be well versed in coordinating with other developers to achieve the project goals.
• Understanding requirements and provide simple solutions for complex problems.
• Strong knowledge of developing large scale web applications
• Strong experience with Internet technologies and SEO.
• Should be able to write clean code which meets the industry’s standards.
• Should be able to understand and implement Web applications security standards.
• Should develop Responsive Web applications using mobile first approach.
• Immediate joinees or with notice period less than 2 months are preferred

Skills

• HTML5, CSS3
• Javascript, ES6, ES7
• JSON, RESTFUL API’s
• 2+ years of experience in one of the frameworks Angular (2.x +)
• Promises and Observables
• Experience in other frameworks VueJs, Angular (2.x +), React, Ember, Knockout is preferred
• Experience in NodeJs is Preferred
• GIT or any Source version control systems

About the Company:

HackerTrail.com is a award winning recruitment solution for the technology industry, designed to source and connect the right tech candidates with the right employer. Recruitment can be unpredictable, so we use a combination of proprietary technology, gamification and human instinct to ensure a consistent output for our esteemed clients, with a keen focus on delivering a top notch experience for our diverse pool of candidates.

Job Description

• Build efficient and reusable front-end systems and abstractions.
• Developing user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers
• Identify and communicate best practices for front-end engineering.
• Constantly improve and innovate to produce user friendly and modern user experience.
• Participate in design and code reviews.
• Strong Data-structures and Algorithmic knowledge.
• Collaborate with Experience Designers to iterate on the design and implementation of our product.

Skills

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Thorough understanding of React.js and its core principles
• Experience with popular React.js workflows (such as Flux or Redux)
• Familiarity with newer specifications of EcmaScript
• Experience with data structure libraries (e.g., Immutable.js)
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Familiarity with code versioning tools like GitHub
• Ability to write high-performance, reusable code for UI components.
• Experience developing rich applications with HTML/CSS/JS.
• Knowledge on most of modern tools like React, ES6, and SASS.

About the Company:

As an innovative, cloud-based technology platform, RateGain helps hospitality and travel companies make more revenue every day.

Job Description

• Creating animations in collaboration with the design team
• Define the motion, transitions, and interactions of quick tours, welcome experiences, short how-to animations, and user interfaces
• Create animations for text-based videos as well, in addition to animated videos
• Editing / syncing videos, audio
• Helping in selecting appropriate VFX, audio tracks for various animations

Skills

• Adobe After Effects
• Adobe Premier Pro
• Adobe Photoshop
• Good to have: knowledge of Maya or any other 3D software
• At least one year of relevant work experience
• Applications without a portfolio link will NOT be considered

About the Company:

M.A.D is a full Service Digital Marketing, Communications and Design Agency that helps brands make some noise online.

Job Description

• Overseeing all digital design projects, from conception to delivery including but not limited to social media posts, website design, blog and newsletter design, ads and ad formats, text animation and typography techniques.
• Designing original pieces, including illustrations, gifs, animation and infographics
• Generating ideas to portray concepts and advertise products/services
• Determine style, technique, and medium best suited to organisation promotion strategies
• Increase user friendliness and keep user experience at the centre of all design
• Maintain brand consistency throughout all our marketing projects
• Stay up to date with industry developments and tools
• Conceptualize visuals based on requirements
• Test graphics across various media
• Identify pop culture trends and understand the brand and its values fully.

Skills

• Proven work experience as a graphic designer or in a similar role
• Portfolio of completed design projects including illustration, animation and social media design
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• Strong aesthetic skills
• Ability to meet deadlines and collaborate with a team

About the Company:

At HarperCollins Publishers India, we believe in telling the best stories and ensure that these stories reach everybody. We have had the pleasure of publishing some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints and an array of genres our catalogue has a book for every reader.

Job Description

• Produce along the whole gamut of UX: user journeys, interaction flows, wireframes, prototypes, pixel perfect comps etc.
• Implement, improve and evangelize a scalable UX design process for Agile teams.
• Partner with product management & users to design the right product from the get go.
• Be a mentor & coach to other UX team members.
• Passionately advocate on behalf of our users.
• Constantly think of features & designs that better the life of our users.

Skills

• Great interaction and visual design skills.
• Designed and shipped several products over the course of your career.
• Well versed with Agile and UX processes
• Previous UX project management experience is preferred.
• Demonstrated understanding of core UX Design principles
• Working knowledge of UX research practices.
• An online portfolio demonstrating your best work.
• Strong communication skills
• Comfortable working in a fast-paced agile work environment
• Creative outlets outside of the UX world a bonus

About the Company:

Clumio is the innovator of authentic SaaS for enterprise backup. Using this secure service, organizations eliminate hardware and software for on-premise backup and avoid the complexity and cost of running 3rd party backup software in the cloud. As enterprises move aggressively to cloud, they use Clumio to protect workloads like VMware Cloud on AWS and native AWS services. Born in the public cloud, Clumio can leverage the most modern cloud services to ensure it meets the current and future backup requirements of the most demanding enterprises.

Job Description

• You will be designing multiple solutions for Zyla Mobile Application and Web-based dashboard to solve real problems.
• You will be developing a design system for the product.
• You will be analyzing user interface problems and create design solutions that meet measurable business goals and requirements.
• Collaborate with key stakeholders (ranging from management to customer support and sales) to define, develop, shape, and refine requirements of a complex software product.
• Designing user scenarios, storyboards, and prototypes.

Skills

• An outstanding portfolio, showcasing a foundation in interaction design, visual design, motion design, color theory, typography, and ideation.
• Experience in designing digital products and design systems, not just websites.
• Experience with building products.
• The ability to see the big picture and propose solutions.
• The ability to ask questions to assist a development team sees areas that may lead to problems.
• Excellent written and oral communication skills with a flair for getting people excited.
• Hands-on experience with design software like Sketch, Figma (Mandatory), Photoshop, Illustrator, Invision, and Zeplin.
• Very well versed with material design guidelines by Google & Human interface guidelines by Apple.
• HTML, CSS,JavaScript would be a plus and good to have.
• Clarity of thoughts and good communication skills are a must.

About the Company:

Next-generation Medical AI to treat diabetes and co-morbidities.

Zyla has developed a personalized diabetes program powered by a deep learning-enabled medical brain, that analyzes millions of data points across the patient history in real-time to deliver the most accurate medical interventions across medications, diagnostics, nutrition and exercise.

Job Description

• Own up the product end to end, helping shape the product strategy, vision and roadmap
• Set processes for seamless collaboration between the product, design and engineering teams
• Own up the UI and UX philosophy for the product while ensuring that it meets the general design philosophy of the company
• Design simple, elegant, data-driven and user-centric designs
• Help maintain visual brand consistency between all products and outletsÂ
• Mentor other designers, help them plan for projects and unblock them whenever needed
• Independently own up some components of the product, where you will be responsible for creating workflows, wireframes and UI components.
• Be responsible for delivery of projects taken up by team member
• Work closely with the product manager to solve user problems by following the UCD process to come up with user-friendly solutions.
• Orchestrate and conduct user studies, research, and testing.
• Multitask, prioritize projects, communicate progress and expected milestones.
• Take key UX decisions and set-up best practices for the UX design team.

Skills

• Hands on experience of designing high quality designs
• Strong information presentation (visual and written) skills
• Portfolio that demonstrates good quality work - strong understanding of user experience, visual aesthetics and data driven design
• Hands-on experience on design tools like Photoshop, Illustrator etc.
• Ability to work and communicate with different teams like product, engineering and business Skills:- User Experience (UX) Design, User Interface (UI) Design, People Management and Product design

About the Company:

HackerEarth is the most comprehensive developer assessment software that helps companies to accurately measure the skills of developers during the recruiting process. More than 1000 companies across the globe use HackerEarth to improve the quality of their engineering hires and reduce the time spent by recruiters on screening candidates. Over the years, we have also built a thriving community of 4M+ developers that come to HackerEarth to participate in hackathons and coding challenges to assess their skills and compete in the community.

Job Description

• Production of air-tight sitemaps, app flows, wireframes, and/or visual design deliverables on key projects.
• Guide design team members through feedback and direction on their projects day-to-day.
• Collaborate, interact, and present to clients in a confident, comfortable, and professional manner.
• Communicate cross-departmentally with directors, account strategists, project managers, and developers.
• Creation of high fidelity screen designs for apps, products, and responsive (device agnostic) screen layouts for desktop, tablet, and mobile devices.

Skills

• First and foremost, you should have an excellent eye for design. You should know great UI and UX when you see it, and be able to explain why it's great (even if you didn't create it!).
• You'll need to be a Photoshop expert. You should also be fluent in Illustrator, OmniGraffle, or whatever you use to create wireframes.
• Of course, we're looking for self-starters - candidates who can jump in quickly without a lot of direction, and learn by asking the right questions.
• Finally, you should have a solid portfolio of application design. We want to see that you've built great web interfaces before, not just great websites.

About the Company:

We craft mobile applications that power your growth.

Based in Kansas City, Quark Studios is leading the charge to help our clients integrate mobility within their organizations. Partnering with our clients, we passionately create solutions that increase productivity, effectively manage risk and improve customer satisfaction. Our clients have successfully made the transition to mobile and are leveraging new technologies to enhance their workflows and capitalize the fully immersive experience of the mobile future.

Job Description

• Translation of UI/UX wireframes to actual code that will produce visual elements to the application
• Work cross-functionally with the UX designer, development team, project managers, business analysts and more
• Develop new user-facing features
• Maintaining and improving website
• Optimizing applications for maximum speed

Skills

• Hands-on experience with latest scripting language like React, Angular along with CSS and markup languages
• Familiarity with software like Adobe Suite, Photoshop and content management systems
• Well versed with latest industry standard tools and willing to apply them for improving and enhancing the functionality
• Experience with to Source Control Systems, such as GIT
• Good understanding of SEO principles and ensuring that application will adhere to them
• Able to multi-task, manage and direct multiple priorities in a fast-paced work environment

About the Company:

Data is changing the world.

Data is powering the world's leading innovations – from autonomous vehicles to AI-powered neural networks. At Informatica, we call this Data 3.0—when next-generation intelligent enterprises leverage data to make possible what never existed before.

Job Description

• Designing a product which would include extensive web design and user interactions.
• Gathering and evaluating user requirements in collaboration with managers and designers
• Designing graphic user interface elements, like menus, tabs, and widgets.
• Adhering to style standards on fonts, colors, and images.
• Creating original graphic designs (e.g. images, sketches and tables)
• Illustrating designs ideas using storyboards, process flows, and sitemaps.
• Translating concepts into wireframes and mockups that lead to intuitive user experiences.
• Researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences for a wide range of devices and interfaces.
• Prepare and present rough drafts to internal teams and key stakeholders
• Conduct layout adjustments based on user feedback
• Take a user-centered design approach and rapidly test and iterate your designs.
• Work across verticals: product, design, business to make sure the product meets user and business goals.
• Identify design problems and devise elegant solutions.
• Take smart risks and champion new ideas.

Skills

• Familiarity with InVision, Zeplin HTML, CSS and jQuery
• Profeciency in using design and wireframe tools such as Adobe XD, Figma, Sketch, Photoshop, Illustrator, InVision, UXPin, Principle would be a plus.
• Strong design portfolio for presentation
• Skills in complex problem solving, judgment, critical thinking and decision making

About the Company:

LB Expressions Ltd. is a fully integrated organisation with expertise in all verticals of fashion from trend and concept to delivery and quality.

LBEs business model is built on the principle of being a 360-degree specialist and innovative solution provider to its collaborators, while upping the ante for the entire industry.

Job Description

• Build and maintain features on the frontend side of the codebase.
• Review code written by your colleagues and help grows the team.
• Work closely with our designers, communicate with product management, marketing, support, and customer success to refine requirements, document features, and debug production issues.

Skills

• JavaScript ES5 & ES6, HTML5, CSS3
• React, Redux (or other flux architecture)
• Webpack
• jQuery

About the Company:

Onit is a global leader of enterprise workflow solutions for legal, compliance, sales, IT, HR and finance departments. Our solutions transform best practices into smarter workflows, better processes and operational efficiencies. With a focus on enterprise legal management, matter management, spend management, contract management and legal holds, we operate globally and help transform the way Fortune 500 companies and billion-dollar legal departments bridge the gap between systems of record and systems of engagement. We help customers find gains in efficiency, reduce costs and automate transactions faster.

Job Description

● Making virtual advertisments for the promotion of our products on our website and e-commerce platforms like Amazon and Flipkart.

● Design beautiful product packaging, web interfaces and banners.

● Conceptualize visual themes, mood boards and campaigns for our products.

● Help build and take the Noise brand to the next level– both in the digital and retail space.

● Imbibe our brand and its essence– and make sure it shines through in the right way on all our

collateral.

● Ensure consistency and design hygiene across various channels

● Envision and create the right design solutions in known and/or ambiguous situations.

● Understand business & technological constrains and how they impact the design process and

output.

● Maintain awareness of current industry and technology standards, social media, competitive

landscape and market trends.

● Be a strong voice for the user and user-centric design.

● Be comfortable collaborating as well as working independently.

Skills

● Have a stong hold on Adobe softwares like Photopshop and Illustrator.

● Have excellent project management skills. She/he should be problem solver efficient, organized

and collaborative.

● E-commerce experience.

● Have strong cultural knowledge (pop culture) and should be aware of day to day industry trends.

About the Company:

Noise brings a wide range of gadget and gadget accessories to simplify your life. Our products are exquisitely designed using avant-garde technology which is accessible to everyone.

Job Description

• Conduct research, compiling insights, developing information architecture, creating High and low-fidelity wireframes/ mockups.
• Follow the entire discovery-concept-design-support UX process
• Write extended UX workflows and document UI details
• Participate in UX team meetings and learn about other projects
• You have to support and work in hand with all stakeholders, Product Owners, development team and Quality Team.
• You are a member of an agile development team and participate in the planning and execution of work items.
• You communicate about the work you are doing and the obstacles you encounter.
• You appreciate assistance from others when needed, but are also willing to provide it back to them.
• You report to the Software Development Manager

Skills

• Tools: Figma, Sketch, Invision, Illustrator, Zeplin
• Experience with HTML5, CCS3, is a plus
• Good knowledge of Google Material Design
• Ability to acquire and adopt to new technologies as per the requirement
• An eagerness to learn how users think, act and use our software
• Attention and love for pixel-perfect detailing
• Willingness to contribute your own creativity and originality
• Strong experience in UI design & usability
• Experience with Agile software development methodologies.
• Excellent oral and written communication skills.

About the Company:

Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability. From purpose built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming a broad range of industries such as agriculture, construction, geospatial and transportation and logistics.

Job Description

• Perform user research and develop information architecture, user goals, journey maps, and design wireframes and visual interfaces.
• Collaborate with developers to ensure pixel-perfect execution across all project deliverables.
• Work with the research team to gain insights into project objectives.
• Learn the end-to-end process of project delivery and the associated design tools involved.

Skills

• Meticulous attention to detail and a keen eye for typography and visual hierarchy.
• Clear and effective communication skills in articulating design concepts and rationales.
• Proficient in Sketch and Adobe Creative Suite, and an eagerness to learn new tools.
• Positive attitude with a desire to grow within a collaborative, inspiring teamwork environment.

About the Company:

We are building a product which will revolutionize the way investors looks at companies before investing. We are running with one simple mission to make capital more efficient.